Google reveals AdWords tip: 100% CTR yields very low min. CPC
August 27, 2006 on 2:40 pm | In USA, Google, AdWords, Google AdWords, Eric Schmidt | No CommentsI asked Google CEO Eric Schmidt, earlier this month, if Google’s “inactive for search” penalty is contradictory to the company’s stated guiding mission of “organizing the world’s information and making it universally accessible.”During a press Q & A at the Search Engine Strategies Conference, I asked how Google can claim to organize all the world’s information and make it universally accessible, given that it unilaterally decides to not place ads for certain products, services or companies, merely because Google believes such ads would not meet Google’s gross margin objectives.
I presented Schmidt with a scenario:
1) A rare disease impacts five people in the world.
2) An independent scientist has a cure for the disease which he offers for sale and he wants to advertise it via AdWords to reach the five individuals afflicted by the disease; the five people are dispersed throughout the world.
Schmidt said that under the scenario I presented, the scientist’s ad would be run for the benefit of the five afflicted people.
I then asked Schmidt for clarification, and confirmation, that if any ad received a sole click, it would run on Google AdWords, and would not be marked “inactive for search.”
Schmidt did not confirm that such an ad would run and indicated that he would put me in touch with an AdWords specialist to discuss the issue. I have since been in contact with Google; I asked Google for detailed, concrete information about an AdWords campaign for the scenario I put forth to Schmidt and noted my particular interest in how Google customers actually experience AdWords policies.
Here is the Google response I received:
Advertising a rare product or service on a specific or rare query does not always result in the ad not running or the cost-per-click (CPC) being high. If, for example, a rare disease only gets 5 search queries per year and each time someone clicks on the ad, the ad will have a 100% click through rate. This is a very relevant ad and will have a very low minimum CPC. The rarity of the search term or the amount of queries it receives doesn’t matter. The ad will get a high minimum CPC if the advertiser is advertising on popular queries for which most users don’t find the product relevant. Advertising a rare product on a popular query doesn’t serve our users well and is likely to get a high minimum CPC.
I have asked Google for clarification given the low probability of a campaign getting a 100% click-through rate, particularly a world-wide campaign aiming for 5 specific clicks. I have asked Google to provide a real-world AdWords scenario, rather than a Google hypothetical.
I am waiting.
Using Other Peoples Info To Increase Your Adsense Cash
July 28, 2006 on 8:06 am | In USA, Google, adsense, AdWords, affiliate marketing, Mark Flavin | No CommentsAdsense is really making a huge impact on the affiliate marketing industry nowadays. Because of this, weak affiliate merchants have the tendency to die faster than ever and ad networks will be going to lose their customers quickly.
If you are in a losing rather than winning in the affiliate program you are currently into, maybe it is about time to consider going into the Adsense marketing and start earning some real cash.
Google is readily providing well written and highly relevant ads that are closely chosen to match the content on your pages. You do not have to look for them yourselves as the search engine will be the doing the searching for you from other people’s source.
You do not have to spend time in choosing different kind of ads for different pages. And no codes to mess around for different affiliate programs.
You will be able to concentrate on providing good and quality content, as the search engines will be the ones finding the best ads in which to put your pages on.
You are still allowed to add Adsense ads even if you already have affiliate links on your site. It is prohibited, however, to imitate the look and feel of the Google ads for your affiliate links.
You can filter up to 200 URLs. That gives you a chance to block ads for the sites that do not meet your guidelines. You can also block competitors. Though it is unavoidable that Adsense may be competing for some space on web sites that all other revenues are sharing.
Owners of small sites are allowed to plug a bit of a code into their sites and instantly have relevant text ads that appeal to your visitors appear instantly into your pages. If you own many sites, you only need to apply once. It makes up for having to apply to many affiliate programs.
The only way to know how much you are already earning is to try and see. If you want out, all you have to do is remove the code from your site.
The payment rates can vary extremely. The payment you will be receiving per click depends on how much advertisers are paying per click to advertise with the use of the AdWords. Advertisers can pay as little as 5 cents and as high as $10-12, sometimes even more than that too. You are earning a share of that money generated.
If your results remain stagnant, it can help if you try and build simple and uncluttered pages so that the ads can catch the visitor’s eyes more. It sometimes pay to differ from the usual things that people are doing already. It is also a refreshing sight for your visitor once they see something different for a change.
Publishers also have the option of choosing to have their ads displayed only on a certain site or sites. It is also allowed to have them displayed on a large network of sites. The choice would be depending on what you think will work best for your advantage.
To get an idea if some Adsense ads you see on the search engines has your pages, try to find web pages that have similar material to the content you are planning to create and look up their Adsense ads.
It is important to note that you cannot choose certain topics only. If you do this, search engines will not place Adsense ads on your site and you will be missing out a great opportunity in making hundreds and even thousands of dollars cash.
It is still wise to look at other people’s information and format your Adsense there. Just think about it as doing yourself a favor by not having to work too hard to know what content to have.
Topic to be avoided includes gambling, firearms, ammunition, tobacco or drugs. If you are being offered more cash in exchange of doing Adsense with these kinds, it is just like signing your own termination paper.
With all the information that people need in your hands already, all you have to do is turn them as your profits. It all boils down to a gain and gain situation both for the content site owners and the webmasters or publishers.
Make other people’s matter your own and starting earning some extra cash.
Mark Flavin is an expert in the field of internet marketing. Find out all his marketing secrets for free at his site http://www.markflavin.com
Mark recommends Adsense Secrets for learning all the strategies and secrets needed to succeed using Google Adsense. You can get a copy of Adsense Secrets here: http://markflavin.com/x.php?adminid=3190&tid=9164